Director of Marketing

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

• Serve as a key member of the Leadership Team, providing strategic input on company growth, revenue goals, and marketing positioning.
• Lead Marketing Strategy – Own and refine RedTeam’s marketing approach, driving brand awareness, lead generation, and pipeline growth among Commercial General Contractors.
• Demand Generation & Growth – Strengthen and optimize multi-channel campaigns to ensure a steady flow of high-quality leads for the sales team.
• Digital Marketing - Lead the strategy and execution of SEM/SEO initiatives by overseeing multiple marketing channels including paid advertising, social media, Google Ads, third-party media, print/out-of-home (OOH) and organic advertising.
• RedTeam.com - Oversee continuous improvement of content and structure of RedTeam’s website to maximize overall site authority and traffic.
• Establish KPI’s and reporting frameworks to ensure marketing’s contribution to building pipeline and ROI on various initiatives and channels.
• Event Strategy & Execution – Oversee RedTeam’s participation in key industry events and webinars, maximizing visibility and engagement.
• Content & Messaging – Collaborate with the content team to enhance existing assets and develop new materials (whitepapers, case studies, blogs, social media). Ensure all messaging aligns with RedTeam’s brand and resonates with our audience.
• Brand Development – Strengthen RedTeam’s identity in the market, reinforcing our mission and differentiating our solutions.
• Email Marketing & Automation – Optimize outreach and nurture campaigns using automation tools to improve performance and scalability.
• Analyze market trends, customer behavior and competitor activity to identify growth opportunities and develop targeted marketing campaigns
• Analytics & Optimization – Use a data-driven approach to assess campaign effectiveness, identify areas for improvement, and scale successful initiatives.
• Cross-Functional Collaboration – Work closely with Sales and Product teams to align messaging, positioning, and customer outreach with RedTeam’s business objectives.
• Evaluate and champion new technologies and innovative strategies to improve and optimize the effectiveness of marketing-led growth at RedTeam.
  
  

• 8+ years of B2B marketing experience, ideally in a SaaS or Construction technology
• An ambitious marketing leader – Someone eager to step up and take ownership of our Marketing Org. and drive scale.
• Proven ability to drive measurable pipeline growth through creative demand-gen strategies.
• Team leadership - Manage a team that is a combination of internal and external marketing resources to deliver maximum results.
• Experience with HubSpot and other marketing automation tools.
• A roll-up-your-sleeves mindset – You’re comfortable executing as well as strategizing.
• Experience planning and managing industry events and conferences.
• Strong interpersonal and communication skills to collaborate effectively across teams.
• A data-driven approach to decision-making, optimizing campaigns for better ROI.
• Ability to craft compelling messaging for a B2B audience..
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• A career-defining opportunity to build and lead and scale a marketing organization.
• A fast-growing startup environment where your impact is visible and valued.
• A collaborative team dedicated to innovation in the Construction Tech industry.
  
  

RedTeam provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, religion, age, disability,  genetic information,  service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.