Growth & Demand Generation Manager

WSCAD builds electrical engineering software (CAD) used by machine builders worldwide. Our
platform is the only AI-driven electrical engineering system. To accelerate our growth in the U.S.,
we are hiring a Growth & Demand Generation Manager.

Your mission is simple: create a repeatable lead generation machine, build a predictable pipeline
of qualified leads for our sales team. This role is not about brand campaigns or marketing
creativity for its own sake. It is about measurable growth through data-driven marketing.

1. Pipeline Generation
You are responsible for building a measurable lead generation engine. Your success metric is
qualified pipeline created, not impressions or clicks. Examples:

• LinkedIn campaigns targeting electrical engineering decision makers
• Google Ads targeting electrical engineering software searches
• industry newsletter sponsorships
• retargeting funnels
• email lead nurturing campaigns

2. Funnel Optimization
You will continuously improve the funnel: traffic → leads → MQL → sales opportunities.
This includes:

• conversion optimization of landing pages
• A/B testing of messaging and offers
• campaign ROI analysis
• improving cost per lead and cost per opportunity

3. Marketing Analytics
Every activity must be measurable. You will:

• build dashboards for campaign performance
• track CPL, CAC, pipeline contribution
• identify which channels produce real opportunities
• shut down underperforming campaigns quickly

4. Marketing Systems
You will manage and optimize the marketing tech stack, including tools such as:

• HubSpot
• CRM platforms such as Microsoft Dynamics or similar
• marketing automation workflows
• lead scoring and lead routing

Clean data and measurable funnels are critical.

You are likely a performance marketer or growth marketer, not a traditional brand marketer. 
If you enjoy dashboards, conversion funnels, and performance optimization more than brainstorming
slogans, you will fit well here.

• 2–8 years of experience in B2B digital marketing
• experience generating pipeline for SaaS or technical products
• strong analytical skills and comfort with marketing data
• experience managing paid acquisition channels
• experience building dashboards and campaign performance reports
• familiarity with marketing automation and CRM systems

We are looking for someone who: measures everything, runs structured experiments, and makes
decisions based on data

What We Are NOT Looking For
This role is not a creative marketing position. We are not looking for someone who:

• runs campaigns without measurable outcomes
• prioritizes brand awareness over pipeline
• relies on marketing intuition rather than data