Growth Marketing Manager
Kahua
On-site
Alpharetta, Georgia, United States
Position: Growth Marketing Manager
Department: Marketing
Location: Alpharetta, Georgia corporate office preferred
Reports To: Sr. Director of Marketing
Job Scope and Accountabilities:
The Growth Marketing Manager develops, executes, and continually optimizes omni-channel marketing campaigns and account-based programs that drive high quality leads, funnel performance and pipeline growth to meet business goals for assigned market segments. This role is responsible for orchestrating demand generation strategies and plans cross-functionally in a distributed organization, working in partnership with sales, content marketing, product marketing and the network of Kahua partners.
Key Responsibilities:
Department: Marketing
Location: Alpharetta, Georgia corporate office preferred
Reports To: Sr. Director of Marketing
Job Scope and Accountabilities:
The Growth Marketing Manager develops, executes, and continually optimizes omni-channel marketing campaigns and account-based programs that drive high quality leads, funnel performance and pipeline growth to meet business goals for assigned market segments. This role is responsible for orchestrating demand generation strategies and plans cross-functionally in a distributed organization, working in partnership with sales, content marketing, product marketing and the network of Kahua partners.
Key Responsibilities:
- Develop a deep understanding of Kahua’s customers, products, their target market segments & audiences and how best to reach buyers throughout the customer journey
- Create, plan, and execute inbound and outbound marketing campaigns and account-based programs spanning digital, web, email, content, social and events to generate MQLs, optimize funnel performance and increase pipeline in assigned market segments
- Partner with Kahua’s digital marketing team to develop cohesive digital strategy and testing within inbound and outbound channels including but not limited to SEO, SEM, paid social, display, remarketing and webinars
- Work closely with Sales Development to acquire and manage high quality prospect databases and develop effective email and telemarketing outbound campaigns to these targets
- Collaborate with Sales, Product Marketing, Content Marketing and Kahua partners to define content requirements to support lead generation efforts and ensure content plans are brought to life throughout buyer journey
- Partner with Digital Strategy and Operations team to develop reporting and analytics metrics to forecast, measure, analyze and report the impact of demand programs and campaigns on MQL, pipeline, bookings and funnel velocity in assigned segments
Experience Required:
Required:
Required:
- 5+ years of demonstrated success in marketing in a B2B SaaS company
- Experience with account-based marketing programs and the Enterprise SaaS sales cycle
- Experience with CRM and Marketing Automation Software (Salesforce and HubSpot is a plus)
- Demonstrated ability to engage decision makers and executives
Preferred:
- Experience and knowledge of the Construction market
- Demonstrated track record of success meeting or exceeding lead and pipeline generation targets
Education/Professional Qualifications:
Bachelor’s degree in Business, Arts, Science or Engineering required; MBA is a plus
Interpersonal Skills:
- Honesty and integrity in all job responsibilities
- Ability to collaborate effectively in a changing environment, and lead and drive direction with cross-functional teams
- Data-driven, analytical mindset to drive marketing insights and decisions
- Business savvy individual who likes to stay abreast of emerging trends and marketing tactics
- Attention to detail with strong written and verbal communication skills
- Superior work ethic and commitment to customer satisfaction – both internal and external
- Exhibits alignment with Kahua’s Core Values of Teamwork, Customer Focus, Continuous Improvement, Performance and Work-Life Balance
At Kahua, we value a diverse, inclusive workforce and we provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at careers@kahua.com.