Lead: Product Marketing

At Infotech, we don’t just build software; we build the digital backbone of the world’s infrastructure. As the Lead: Product Marketing, you aren't just marketing a product—you are shaping its evolution.

You are the primary architect of our market-fit strategy. You’ll sit at the intersection of engineering excellence and job-site reality, translating complex SaaS features into tangible outcomes like margin protection, risk mitigation, and project safety. We’re looking for a strategic powerhouse who can move seamlessly from C-suite boardrooms to active construction zones.

What You’ll Do

• Influence the Roadmap: You won’t just sell what’s on the shelf. You’ll partner with Product Management to prioritize features using "boots on the ground" insights and Pendo metrics to solve the highest-value problems for civil infrastructure projects.
• Build the "Gold Standard": Design and implement scalable, cross-functional Go-To-Market (GTM) playbooks tailored for the unique, multi-stakeholder procurement cycles of the civil construction industry.
• Lead & Mentor: Oversee our existing PMM team, serving as a coach and strategist to ensure our narrative and output resonates across every touchpoint.
• Master the Market: Own our TAM/SAM/SOM strategy. You’ll identify high-growth sub-verticals and track competitor movements to keep Infotech steps ahead of the curve.
• Empower Sales: Create the "battle kit" (ROI calculators, industry-specific battlecards, marketing assets, and case studies) that accelerates customer journey and enables our sales team to win in complex, heavy-civil environments.

QUALIFICATIONS 

You must have:

Bachelor’s Degree in related field and 6 years relevant experience; or Master’s Degree in related field and 4 years relevant experience; or equivalent combination of education and experience.

Preferred Qualification:

• SaaS Leadership: 7+ years in B2B SaaS Product Marketing, with at least 2 years in a management role. You are a master of subscription lifecycles and "land-and-expand" strategies.
• Industry Domain Expertise: 3+ years in Construction or Civil Infrastructure. You understand industry workflows like BIM, RFI/Submittals, and Infrastructure Asset Management.
• AEC Fluency: You are intimately familiar with the civil infrastructure software ecosystem and know exactly how our solution integrates into a civil engineer's daily workflow.
• Proven Growth: You have a track record of helping take a SaaS product from $10M to $50M+ ARR within a technical vertical.

Preferred Technical & Analytical Skills:

• Analytical Rigor: You use data—Win/Loss analysis, NPS, and usage metrics—to drive strategic pivots. You can build TAM/SAM/SOM models that justify budget and roadmap requests to executive leadership.
• Strategic Intuition: You have a "sixth sense" for market shifts and can successfully position products to capture emerging opportunities.
• Communication Mastery: You can translate "engineer-speak" into "customer-value" and have the confidence to present high-stakes strategic recommendations to the C-suite.
• Systems Experience: Proficiency with tools like Storylane and Pendo to drive product adoption and storytelling.

Who we are

If you’re driving on a highway in North America, there’s a good chance Infotech software helped build it. In the U.S., 88% of state transportation agencies use Infotech-developed software to manage road construction. From digital bidding to secure document signing, from cost estimation to inspection, we build tools that streamline infrastructure project delivery and ensure transparency, quality, and compliance.

We’re proud to be a Certified™ Great Place to Work®, with a people-first culture, outstanding employee retention, and flexible work-life support. Headquartered in Gainesville, Florida, Infotech is a pioneer in civil construction software and a vibrant community of technologists, collaborators, and problem solvers.

Where you’ll work

Infotech’s people-first culture allows us to support remote, hybrid, or on-site work arrangement preferences aligned with the needs of the role or team. Construct your future with us while working fully remote within the US*. You can let us know your preferred work arrangement on your application.

Our commitment to you as an Infotecher

• Comprehensive health benefits and inclusive wellness support
• Flexible time off and paid holidays
• Continuing education and leadership development programs
• An inclusive culture built on empathy, connection, and trust

Read more about our people-first initiatives on our website. 

Hiring timeline

This position will remain posted until January 6, 2026. Resume required. Cover letters are highly recommended. This is a non-sponsorship eligible position. 

In compliance with pay and benefits transparency requirements, please visit the Total Rewards page on our website. 

*Infotech supports remote work arrangements within the contiguous United States. However, due to business considerations—including but not limited to tax and employment regulations—we are currently unable to support permanent remote work arrangements in the state of California.