Janney Roofing is a family-founded and family-operated company built on the principles of honesty, quality, and integrity. We believe in what we do and believe we are changing lives one roof at a time.
Our work environment includes:
•Growth opportunities
•On-the-job training
Are you a strategic marketer with a passion for local activation and data-driven lead generation? At Janney, Florida’s Highest Rated Roofer, we’re not just creating campaigns—we’re building revenue engines that power the most respected brand in the industry. We’re seeking a Marketing Manager to elevate our market presence and lead generation across Orlando, Jacksonville, and Tampa, and help drive real results for our sales team.
What You’ll Do:
Local Market Activation:
Own the strategy and execution of high-impact campaigns tailored to the Orlando, Jacksonville, and Tampa areas.
Drive lead generation through grassroots events, hyper-targeted social, local influencers, community sponsorships, and partnerships.
Align marketing efforts directly with local sales goals to boost conversion and revenue.
Drive local campaigns to respond to storms (hail, wind and hurricanes)
Campaign Strategy & Execution:
Partner with our Director of Marketing to craft and launch omnichannel campaigns across mass, digital, social, and traditional platforms.
Test and iterate creative and offers quickly to maximize ROI and lead flow.
Tech-Driven Marketing:
Leverage marketing automation, CRM platforms, and AI tools to enhance campaign efficiency, audience targeting, online reputation management and reporting.
Data-Driven Decision Making:
Analyze local campaign performance, interpret metrics, and adjust tactics in real time to optimize results.
Collaboration & Innovation:
Work side-by-side with the sales team to ensure marketing efforts generate qualified leads that convert.
Collaborate with internal creative, ops, and vendor partners (videographers, designers, etc.) to bring local campaigns to life.
Work closely with sales to build sales tools to support improvements in close rate.
What You Bring:
· Experience in Marketing Management: Proven ability to execute and optimize multi-channel marketing strategies.
· Strategic & Creative Thinking: A balance of analytical and innovative problem-solving skills to improve campaign success.
· Strong Interpersonal Skills: A team player who thrives in a collaborative and fast-paced environment.
· Interest in AI & Emerging Tech: A willingness to explore and adopt new tools that enhance marketing capabilities.
· Proactive & Adaptable Mindset: Ability to pivot strategies based on data insights and market trends.
Requirements:
3+ years of marketing experience with a proven track record of executing, and optimizing multi-channel marketing campaigns (digital, social, and traditional).
Strong ability to analyze marketing performance metrics and make data-backed decisions to improve ROI.
Experience managing vendor partnerships such as videographers, designers, copyrights, etc.
Proven experience working with tools like Canva, Adobe to do basic graphic design
Preferred Requirements:
Background in home improvement, home services, or construction-related marketing.
Knowledge of Power BI, marketing automation, and CRM platforms.
Google Ads, HubSpot, and/or other relevant marketing certifications.
Experience with PPC, SEO strategy, and paid social campaigns.
Bachelors degree
Why Join Us?
Competitive Compensation: $75,000 base salary + performance-based bonus.
Comprehensive Benefits: Health insurance, 401K options, and more.
Growth & Innovation: Work with a forward-thinking team that values fresh ideas and strategic experimentation.