Regional Rental Manager

At RDO Equipment Co., we’re investing in the future of our rental business—and we’re looking for a leader to help drive it forward. The Regional Rental Manager is a high‑impact role responsible for performance, profitability, and people across multiple locations. If you’re motivated by strategy, results, and meaningful leadership, this is your opportunity to make a difference.

What’s In It For You:

• $90,000 - $120,000 / year
• 75% bonus potential
• Competitive compensation to reflect your experience, leadership, and industry expertise.
•  A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO’s benefits page. 
•  A company that lives by its core values: they're not just words on a wall, they're how we work, grow and lead. Learn more about our core values. 

 Why RDO?

When you join RDO Equipment Co., you’ll become part of an industry-leading team providing a world-class experience for customers who do vital work and the communities in which they live. We deal in iron from the world’s leading equipment and technology manufacturers, but we’re a people business first. RDO has grown from humble roots, guided by a family’s values, and shaped by the strengths, voices and entrepreneurism of our team members.

Texas has a booming construction industry. The need for RDO's services and product expertise in this region is diverse. In Fort Worth, you'll work with customers of various scales to help them maintain efficiency and profitability throughout the year. These companies do the important work of building Texas' infrastructure and supporting its economy, relying on support from RDO team members every day. Join the growing team in Fort Worth and make your impact today.

What You Will Do:

• Lead Regional Rental Operations: Provide leadership and oversight for the rental business across all regional locations, ensuring consistency, accountability, and profitable execution.
• Drive Strategy & Performance: Develop and execute regional rental strategies aligned with utilization, pricing, asset management, and financial goals.
• Optimize Fleet & Assets: Manage fleet mix, utilization, maintenance standards, and asset lifecycle decisions to maximize return on investment.
• Manage Supplier Partnerships: Lead relationships with short‑line suppliers, partnering on pricing, utilization, and profitability opportunities.
• Champion Customer Experience: Partner with sales, rental, and store teams to ensure customer expectations are met and concerns are resolved quickly and effectively.
• Strengthen Communication & Culture: Foster engagement and alignment through open‑book meetings, regular communication, open‑door leadership, and proactive feedback.
• For a complete list of duties and responsibilities, view the full job description here.

What You Will Need:

• Proven Leadership Experience: Demonstrated success leading teams, influencing leaders, and driving accountability across multiple locations.
• Rental & Industry Expertise: Minimum of 5 years of sales or rental management or related experience. Strong understanding of the rental industry, fleet economics, and asset utilization strategies.
• Operational & Financial Acumen: Ability to analyze performance data, manage resources, and make sound business decisions.
• Customer‑Focused Mindset: Commitment to delivering exceptional customer experiences and building long‑term relationships.
• Travel Flexibility: Ability to travel around 50-75%. Frequency may vary based on regional and business needs.
• Communication & Technology Skills: Effective verbal and written communication and strong computer skills to drive alignment and execution.
• Valid Work Authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.

Why You’ll Love It Here:

• High‑Impact Leadership Role: Own regional rental strategy, performance, and results in a role with visibility and influence.
• Team‑First Culture: Lead alongside passionate teams who value collaboration, accountability, and doing the right thing.
• Purpose‑Driven Work: Help shape the growth of a critical business line while living RDO’s core values.
• Community & Industry Presence: Represent RDO in the region and help strengthen our reputation through strong partnerships and service.